Premier Edge > Marketing Support > Promotions > Increase Revenue and Retain Patients with VSP Individual Vision Plans
Spring is the perfect time to remind patients to schedule their annual exam—and to keep patients without insurance coming back to your practice. With the no-cost VSP® Individual Vision Plans Doctor Program, you can connect your patients to vision insurance they can buy on their own with coverage that can start in minutes, helping them save up to $530 on eyewear and eye care,* and strengthen loyalty—all while you earn advertising payments for your practice.
How it works: You advertise VSP Individual Vision Plans on your website and/or social media channels, or have them call 855.926.8877, and you’ll earn $8 per click if you participate in VSP Premier Edge™ or $5 per click if you are a VSP network practice.**
Why it matters to your practice: VSP Individual Vision Plans patients show strong loyalty and purchasing behavior, including returning to the same doctor and using benefits more frequently than private-pay patients—helping support steady exam and optical revenue.
Add extra value with VSP PremierMax™: Patients in certain states can access even more value with $0 copays for annual vision exam and retinal imaging services through the VSP PremierMax plan option.***
Enroll, build your ad, and start earning advertising patients at vspproviderhub.com/ip.
Resources to Promote the Plan Find social and digital resources and suggested social copy to help you educate your patients on our Marketing Resources page here.
You can also take advantage of FREE in-practice resources available on the Premier Edge Marketing Support Online Store. Use your VSP Provider Hub login to view and order the items.
* Patient cost savings through the EasyOptions plan, a full-service plan, can help patients save over $530 a year on vision care and eyewear with a customizable plan they can trust. Savings based on state and national averages for eye exams and most commonly purchased brands and lens enhancements. This number represents average savings for VSP members at in-network providers. Your actual savings will depend on the eyewear you choose, your plan, the eye doctor you visit, your copays, and your premium. Source: VSP book-of-business paid claims data for Aug – Jan of each prior year.
** Purchase of a VSP Individual Vision Plan isn’t required to receive the advertising payment. You must be a member of the VSP Individual Vision Plans Doctor Program and have an active VSP Individual Vision Plan website banner in place to earn advertising credits. Participating VSP Premier Edge practices receive $8/per ad click and VSP network practices receive $5/per ad click.
*** VSP Premier Max plan is not available in FL, NY, WA, OR, TX, NJ, and AR.