Premier Edge > Marketing Support > Quarterly Optical Marketing Playbook
Market your practice like a pro!
When Dr. Steven Saba took ownership of Cypress Eye Optometry Group, his focus was on building visibility, strengthening patient trust, and growing with confidence from day one. With support from VSP Premier Edge™ Marketing Support, he launched a data-driven strategy to attract more VSP® patients—driving 25% growth in his first year.
Make marketing feel more manageable with a new trio of UUniversity™ courses designed to help practices participating in VSP Premier Edge attract new patients and keep current ones engaged.
Explore Marketing Made Easier, Digital Marketing Made Simple, and Updating Your Practice Listing to learn practical ways to strengthen your online presence, reach more patients, and support practice growth.
Ready to get started? Log in to UUniversity and start learning today—or send an email if you recently signed up and need help finding your courses.
The Marchon Sun Rx program makes it easier to offer patients value-priced Rx’able sunglasses from three popular brands: Lacoste, DKNY, and Converse. This curated collection—available to providers at a low limited-time price point—highlights 18 best-selling sun styles (6 per brand) and includes a custom display and signage ready to showcase.
Download ready-to-share social media assets for your practice’s social accounts to spotlight your sunglass options, encourage patients to ask about Rx sunwear, and bring more attention to your practice.
Back-to-school season is the perfect time to help families check eye exams off their list and find frames and lenses students will feel confident wearing all year long. Explore ready-to-use marketing resources designed to help your practice promote appointments, connect with families, and ace this busy season.
Help families and individuals access affordable exams and eyewear so they can get the care they need this back-to-school season with VSP® Individual Vision Plans. When you share plans with patients without insurance, you can earn double advertising payments from July 1–October 31, turning patient demand into meaningful revenue for your practice. It’s all about doubling down on program investment to help you grow and attract patients.
Dry eye syndrome affects nearly 16 million Americans1 and is on the rise as we increasingly spend more time in front of screens. In fact, some workers report 99.2 hours of screen time in a typical week!2
Watch and share this video with your patients on how dry eye is more common than people know, especially in today’s digital world.
Whether you have a quick marketing question or want to explore available resources, schedule a brief introduction call here.