Premier Edge > Marketing Support > Quarterly Optical Marketing Playbook
Orange Gets You Noticed. Market your practice like a pro with these VSP Premier Edge resources.
On Saturday, November 28, join the celebration of small businesses by showcasing your practice and connecting with your local community. Download ready-to-use social media resources to help your practice stand out, highlight what makes your practice unique, and encourage patients to shop local.
November is American Diabetes Month, making it the perfect time to educate patients about the important connection between diabetes and eye health. Access ready-to-use marketing materials designed to help your practice start conversations, promote comprehensive eye exams, and encourage proactive vision care.
See what's new from Flexon. The Extendable Collection features a built-in extendable lanyard and Flexon's signature memory metal bridge, combining convenience with flexibility and durability. Flexon has also updated its Women's Collection with feminine frame styles and modern designs. As with all Flexon frames, these collections are built with memory metal technology to help provide comfort, flexibility, and durability. Want to promote Flexon in your practice? Reach out to your Flexon Sales Representative for point of purchase materials.
Learn about the latest additions from bebe and get social media resources to promote to your patients. The new collection features updated takes on popular styles, including jewelry-inspired decor, glitter details, elevated animal prints, and signature design elements that reflect the brand's fashion-forward aesthetic. The collection offers a range of women's frame styles designed to make a statement. If you're looking for a brand that delivers one-of-a-kind differentiation, consumer recognition, and strong sales, bebe can help practices stand out by offering a distinctive combination of recognizable style and consumer awareness.
Build greater awareness of myopia and the importance of comprehensive eye exams with practical resources your practice can put to use. Explore eight ideas to engage children and families, strengthen referral relationships, and help your practice get noticed in your community.
FEDVIP Open Season, November 9, 2026 – December 14, 2026, is an opportunity to help federal employee and military patients understand their benefits while strengthening relationships with your practice. Eligible FEDVIP patients have access to VSP PremierMax™️, which provides enhanced benefits at VSP Vision™️ Premier Edge locations. Help patients understand their eye care and eyewear benefits with resources designed to support patient conversations.
Whether you have a quick marketing question or want to explore available resources. Schedule a brief introduction call.